I’ve always believed adventure and laughter bring people closer — something we need now more than ever in a world that often leaves us feeling disconnected. My story started when I was nine years old. My family competed as the Good Earth Family in the Orem City Road Rally. We all gathered at Scera Park, and each team got a small piece of paper with a clue on it. From that clue, we had to figure out the next location to drive to. We’d drive there, hoping we were in the right place, and look around for another paper clue.

I’m sure my nine-year-old self didn’t help much with the puzzles. But I still remember the sense of adventure and connection I felt — not only with my family as we worked together to solve clues and drive all over town, stopping at local spots — but also with other teams and community sponsors too. There aren’t many ways you can connect on so many levels like this in a fun, competitive environment. Our family won, and we still have the little trophy.

Many years later, I was still thinking about that event and I thought about how cool it would be to modernize it by delivering the puzzles and clues through an app and capturing the locations with GPS. At the time, however, I was busy running Good Earth and raising my family, so it stayed a dream. Somewhere along the way, Pokémon Go came out. Watching that phenomenon and realizing the technology was here kept the dream alive.

After selling Good Earth in 2020, I decided it was finally time to build what I’d been dreaming about since I was nine: a citywide scavenger hunt on wheels, with clues in an app, real locations, puzzles, and a cash jackpot — but more than anything else, a way to recreate that sense of adventure and connection I felt and share it with others.

In 2024, before we officially launched, I held a test rally in Lehi. My son and his wife joined in — they’d been married five years and had a little one at home. After the event, they came over to my house still hyped up, laughing about how fun it was to team up as a couple and compete against others. They both talked about how nice it was to reconnect with each other. That’s when I knew my goal of bringing adventure and connection to others was really happening.

That’s what Riddler Road Rally is all about: real-world adventure, friendly competition, and connection you’ll remember long after the event is over. I hope you love playing it as much as I do!

~ Rachel Humphrey